Direct Communication & Strategic Engagement

Ready to Engineer Your Operation’s Success?

Direct advisory for hospitality leaders, multi-unit operators, and culinary entrepreneurs ready to dismantle operational waste and optimize profit margins.

Standard of Response

< 24 HR

Mission-Critical Protocol
military_tech Veteran-Owned
security NDA Confidential
trending_up P&L Margin Focus
location_city Nationwide Scope
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Direct Command Line

(210) 920-5676

Direct line to executive consulting office. Immediate priority for operators.
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Operational Inbox

Admin@sfrestconsulting.com

Rapid 24-hour response protocol across all business queries.
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Command Headquarters

San Antonio, TX

Texas footprint, serving independent & multi-unit clients nationwide across North America.

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Official Networks

Continuous analysis & hospitality thought leadership via social feeds.

Confidential Intake Protocol

Operational Briefing

Provide baseline operational specifics. We do not engage in surface-level sales calls; our initial briefing reviews your actual bottlenecks and margin leakage.

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Strict military confidentiality guaranteed. No fluff, no generic playbooks. Your disclosures remain non-public and protected.

James 'Jay' Alaniz, USMC Veteran and Principal Consultant at Semper Fi Restaurant Consulting
Direct Founder Engagement

James "Jay" Alaniz

USMC Veteran & Principal Consultant

"Every engagement is overseen personally. You do not get handed off to junior associates. We diagnose real metrics and execute disciplined solutions."

Engagement Protocol Direct Executive Attention

analytics The Diagnostic Process

01
Direct Triage Call

20-minute operational conversation examining labor spikes, supply chain leakages, or startup feasibility.

02
On-Site or Data Audit

Deep financial and physical walkthrough from receiving dock to point of sale.

03
Tactical Execution Plan

No slide decks gathering dust. Actionable standard operating procedures with accountability checkpoints.

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Base of Deployment

San Antonio, Texas • Multi-State Mobility

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James 'Jay' Alaniz, USMC Veteran and Principal Consultant
USMC VETERAN OWNED & OPERATED

James "Jay" Alaniz

Principal & Founder

MEET THE FOUNDER

James 'Jay' Alaniz

USMC VETERAN OWNED & OPERATED

With a background as a Marine Corps Veteran, Jay brings a level of discipline, focus, and operational rigor to the restaurant industry that is rarely seen in civilian consulting.

His philosophy is simple: "The mission comes first, but the systems carry the mission." After years of leading high-stakes operations in the military, he translated those leadership principles into a proven framework for restaurant success.

Based in San Antonio, Jay works with owners who are ready to stop "working in the business" and start "working on the business." He is not just an advisor; he is a strategic partner in your growth.

Proven Operational Impact

15+

Years Experience

200+

Audits Performed

22%

Avg. Profit Lift

Operational Footprint

Field Consultations & Remote Advisory

San Antonio HQ Nationwide Deployments
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Headquarters Operations

Semper Fi Restaurant Consulting conducts on-site kitchen, dining room, and leadership audits across Texas, the Southwest, and major metropolitan culinary markets nationwide.

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